Using online registration´s full potential
Right from the start, Bonnier wanted more than just gathering guest information in the registration; they wanted to engage and interact. To engage, all invited guests got tasks to solve, report back on and submit when registering before the event. Using the online registration saved both guest´s and Bonnier’s time. Once the Bonnier Awards started, all guest information was seamlessly integrated in the app and participants’ profiles. Creating a seamless user journey and an appreciated easy administration within the same system, making Guestlogic a one-stop-shop for Bonnier.
Content and gamification was key to guest engagement
Like most clients who invest in an event app, Bonnier wanted to encourage a high level of guest engagement. Their PR and content team did a great job of using content and push notifications to keep guests in the loop. In the app, integrated gamification of guest´s actions engaged them to score points e.g. posting a profile picture gave 20 points and answering a poll or survey scored 10 points. The most active participants were presented on the leaderboard in the app.
